AI Insights · Timothy · April 2025
Top 5 Communication Apps Performance in New Zealand Q1 2025
Explore the performance trends of the top 5 communication apps on a unified platform in New Zealand during Q1 2025, including insights on downloads, revenue, and active users.
In the first quarter of 2025, the top communication apps in New Zealand demonstrated varied performance across downloads, revenue, and active users. Here's a closer look at the trends observed through Sensor Tower's data.
Snapchat from Snap Inc saw a peak in weekly revenue at approximately $44.9K in late February. Weekly downloads were relatively stable, with a slight decline from 7.1K to 6.2K over the quarter. Active users fluctuated, peaking at 817K in early March before dropping to around 771K by the end of the quarter.
Discord - Talk, Play, Hang Out experienced a revenue increase, peaking at $8.5K in late February. Downloads remained steady around the 5K mark, while active users grew significantly, reaching 284K at the beginning of March.
Telegram showed a revenue peak of $4.7K in early March. The app maintained download numbers close to 5K throughout the quarter. Active users peaked at 223K in early February before experiencing a decline to 186K by the end of March.
Skype had a modest revenue peak of $2.5K in late February. Downloads showed a slight decline, starting at 599 and ending at 418. Active users decreased from 20K to about 10K over the quarter.
Rakuten Viber Messenger from Viber Media had consistent revenue, peaking at $1.6K in mid-March. Downloads remained stable, hovering around 700, while active users saw a decline from 28K to 25K.
For more detailed insights into these apps' performances, visit Sensor Tower.